Who We Are


“One In A Million is a charity that works with children and young people, through sports, the arts and enterprise. Using formal and informal education to break cycles of deprivation over their young lives, valuing and celebrating their uniqueness, letting them know they are ‘one in a million’”. (Co-founder, Chief Executive, Wayne Jacobs).

We are a Bradford based charity that engages predominantly with disadvantaged children and young people, aged between 5-19 years old. Through Sports, Arts and Enterprise themed programmes, we deliver formal and informal education to break cycles of deprivation over their young lives, valuing and celebrating their uniqueness, letting them know they are ‘one in a million’.

Our vision is child centric placing them at the heart of all that we do. And so are our core values; compassion, honesty, integrity and excellence – they are the DNA that runs throughout our charity shaping our culture and ethos. We believe that every child is unique and valued.

From time to time people ask us where our name came from. Its important to note that we do not think ‘our organisation’ is one in a million but rather the children and young people are. Each of us is unique by our very DNA and thumbprint. The ‘Boy and the Starfish’ story is, in part, the inspiration behind our name. As the old man sees the young boy throwing starfish that had been washed ashore back into the sea, he says, “there are miles and miles of beach and hundreds of starfish. You can’t make a difference”. The boy bent down and picked up another starfish and replied, “it made a difference to that one. One In A Million exists to serve one child at a time.

Our strategy is encompassed within our ‘Hub and Spoke model’, with a central facility at the hub, the spokes represent the five constituencies in Bradford and the rim is the community programmes we offer to children and young people. This visual structure captures our passion for children and young people in and out of school.

Our mission is to encourage young people off the streets and into engaging and stimulating activities that develop their skills, understanding and confidence. The goal is to provide progression pathways into Employment, Education and Training, working with some of the most vulnerable and disadvantaged young people in the city. One of the core ingredients of our approach is the aspirational pathways we offer of engagement, enrichment and enhancement designed to help children and young people tackle personal barriers and reinforce their learning.

One In A Million is a family of people that have created a vibrant community culture. Our team of trustees, governors, ambassadors, staff and volunteers contains a wide range of experience, expertise and skills from the world of sports, the arts and enterprise. Each person is deeply committed to playing their part in changing the negative statistics over the lives of children and young people.

As a Bradford based charity, we have served the region for over 10 years. Since starting its first project in Canterbury, Bradford, on 6th May 2006, One In A Million now has ‘community hubs’ in each of the five constituencies of the Bradford district.

Following the Bradford riots of 2000, there was a widespread feeling of disaffection and disenfranchisement amongst young people, with many feeling isolated, marginalised and unsupported.

Opportunities were limited and facilities lacking, with communities suffering the social blight associated with high rates of family breakdown, school exclusion and truancy, drug and substance misuse, crime and anti-social behaviour.

One In A Million was co-founded in 2005 by Wayne Jacobs (former Bradford City player and assistant manager) and Matthew Band (business leader and social entrepreneur) indirect response to these social problems.

We regularly say, “it takes a community to raise a child”. For more information on our history visit ‘our journey’ page.